Magazine Publisher Research

 Magazine Publisher Research

1. Time, Inc.

2. a. $1.5 billion

      b. Subscriptions: 20-30%

          Single-copy purchases: 5-10%

          Advertising: 60-70%

          Subscriptions: $200-$600 million

          Single-copy purchases: $50-$200 million

          Advertising: $600 million-$1.4 billion

      c. Online: Around 3-4 million

          Physical: Roughly 1 million

      d. Time spent around $2.8 billion last year in production costs. Content creation was typically the largest expense.

      e. Printing advertising revenue has been dropping, but Time has made up for it by increasing digital ads and subscriptions. They’ve cut costs related to print and invested a lot in digital content. After being acquired by Meredith and then IAC, Time restructured to  focus more on digital growth. Despite the decline in print ads, Time has stayed profitable.

      f. Time, Fortune, Sports Illustrated

- Digital: Around 3 million

- Physical: 1 million

- Time magazine is primarily for adults around 25-60, fortune is targeted towards business professionals around 35-60 years old, and sports illustrated is for sports fans particularly 18-45 year old men.

       g. Ford, Apple, and Procter & Gamble

- Ford spends $50-100 million annually across Time’s, Apple spends around $100-150 million and Procter & Gamble spends around $100 million.

- Ford sells automobiles, apple sells electronics and software, and Procter & Gamble sells household products.

- Ford targets families, Apple targets higher-income tech-savvy people, and Procter & Gamble targets households.

- Ford likely advertises in Time and Sports Illustrated, Apple likely focuses on Fortune, and Procter & Gamble would advertise across all three magazines.

3. a. Bon Appétit, Food & Wine, Cook’s Illustrated, Saveur, and EatingWell

               b. 

- Visuals, sharing recipes, and branding are key similarities across cooking social media.

- Focus, tone, voice, and frequency of posting are significant differences in these social media pages.

- Recipes, cooking techniques and behind-the-scenes tips are included on these pages.

- Layout looks clean and minimalistic, fonts are typically modern, and colors are neutral with tiny pops of color.

- Quality photography and design consistency make the social media pages appealing while too much text and frequently used fonts can make it appear unappealing